Susan:
“Hi Charlie,” Susan stated as she began her call to her best friend, Charlie.
Karen:
“Actually it’s Karen,” Charle’s wife replied. “Charle’s not home yet,” she stated. “His bus was involved in an accident about an hour ago on Tremont and Archer Street.”
Susan:
“Oh, I’m sorry to hear that,” Susan replied with concern in her voice. “Is he alright?”
Karen:
“Yeah, he’s fine. A little shaken up, that’s all,” Karen stated. “But he’s required by the bus company to stay on site until his supervisor shows up to take pictures, statements from witnesses and fill out an accident report. So most likely he will not be home for several hours.”
Susan:
“Well,” Karen, “I told him last night that I would call this evening to tell him about the many exciting products we have on our new website, Stuff For Everyone®.”
Karen:
“Yeah, Susan, he told me you called last night and explained to me all about Stuff For Everyone® and how you named it,” Karen said as she took a wine glass from her cupboard, placing it on the counter, opened the refrigerator door and reached for her favorite for the bottle wine-Pinot Grigio. “So, what are the products you will be selling on Stuff For Everyone®?” Karen asked as she began to pour herself a drink.
Susan:
Rather than answer Karen, Susan asked, “Are you by a computer?”
Karen:
“Yes,” she answered, “But first let me pull this bra off so that I can enjoy my glass of Pino.
Susan:
“I don’t believe what you just said,” Susan proclaimed.
Karen:
“What? That I pulled my bra off,” Karen curiously answered.
Susan:
“No, not that” Susan stated taking a seat on her couch. “Almost every woman in America pulls their bra off as soon as they either get into their car after work or within minutes of arriving home from work.”
Karen:
“And we all pour ourselves a glass of wine,” Karen added, chuckling as she raised the glass of wine towards her mouth.
Susan:
“You got that right, girlfriend,” Susan sarcastically answered. “The fact that you just pulled your bra off and poured yourself a glass of wine is the very reason we created one of the products on our website, Comfort In A Glass®.”
Karen:
“You got my attention now”, Karen curiously stated not fully understanding Susan’s reply.
Susan:
“Well, let me show you the product,” Susan stated. “Open your computer and type in the search engine the words, Stuff For Everyone®.”
Karen:
“OK,” Karen said placing her glass of wine next to her laptop. “I’m powering up”, she added. “Give me a minute.”
Susan:
“While you’re waiting for your laptop to power-up, you’ll have to excuse me for a minute,” Susan stated as she got up from the couch and headed for the kitchen while pulling her bra off. “I just pulled my bra off and now I’m getting a glass of wine, she called back to the speaker phone.”
Karen:
“OK, Susan, I’m ready when-ever you are,” Karen stated referring to her computer now being powered-up.
Susan:
“Karen, type in, Stuff For Everyone®,” Susan instructed as she took a drink of wine from the Comfort In A Glass® she was holding in her hand.
Karen:
“Wow!” Karen proclaimed as the site popped up seeing for the first time the company Stuff For Everyone® logo. “What a beautiful and colorful logo.”
Susan:
“Isn’t it pretty,” Susan stated with excitement in her voice.
Karen:
“I love it,” Karen announced. “It’s very pretty, and I love the purple and blue colors. So, tell me, what is the meaning of the box?”
Susan:
“Well, Karen, as our name implies, we are selling literally Stuff For Everyone®. So, since all our products will be shipped in boxes of one size or another, we decided to make the box our logo.”
Karen:
“Clever,” Karen answered. “Very clever,” she repeated. “It’s so cute.”
Susan:
“Thank you, Karen, for your kind words,” Susan said after she had taken a second drink from her wine glass.
Karen:
“So tell me about this Comfort In A Glass® product?” Karen asked as she looked at her wine glass containing her Pinot, then held it up while twirling the wine in the glass and announced, “This glass of wine is very comforting.”
Susan:
“I think you just answered your own question,” Susan replied.
Karen:
“How’s that? Karen curiously asked.
Susan:
“We trademarked the phrase, ‘Comfort In A Glass®’ since so many people in our research told us exactly what you stated-that is, the wine in their glass relaxes or comforts them.”
Karen:
“Who thought of that phrase?
Susan:
“Actually Bobby did,” Susan replied. “One night as I was relaxing in my favorite chair with my glass of Pinot, I turned to Bobby as said, ‘There is nothing more than I like most than sitting here in my favorite chair enjoying my wine. It’s so comforting’. Well, the next thing I knew, Bobby jumped up and announced, ‘That’s it Susan! That’s our next product!’. Comfort In A Glass®.”
Karen:
“What?” Karen asked.
Susan:
“Comfort In A Glass®,” Bobby again called out. “I love it,” Susan proclaimed as she took another sip from her glass of wine.
Karen:
“WOW” Karen, yelled out interrupting Susan from finishing her comment referring to Karen’s eyes focusing on the words of the promotion offering in the middle of the home page. ‘Best Promotion on the Internet’, she softly read from the big white lettering in the center of the home page announcing the promotion. “For each set of red or white wine glass sets purchased receive a FREE Comfort In A Glass T-Shirt. A $19.95 value. Just pay S&H.”
Susan:
“So Karen, I gather from the tone of your voice that you like our promotion?”
Karen:
“I love it” Karen declared. “Tell me more.”
Susan:
“OK,” Susan answered as she began to redirect the mouse. “But to do so I need to go to the category under ‘Let’s Go Shopping’ entitled, “Stuff For Wine Drinkers.”
Karen:
No sooner had the page popped up, then Karen stated, “I love the way you circled the promotion,” referring to the red oral around that portion of the promotion reading, ‘receive a FREE Comfort In A Glass T-Shirt’. And I love how you positioned the wine glass sets. They’re beautiful, Susan,” Stated with enthusiasm, Karen added, “And I like how you choose the cork background images for the T-shirts.”
Susan:
“Now, clink on the red wine glass set,” Susan instructed, after which she took a sip of wine from the Comfort In A Glass® she was holding.
Karen:
“They are beautiful,” Karen proclaimed, her eyes fixated on the red wine set of Comfort In A Glass® glasses. “I want them,” she declared with excitement in her voice.
Susan:
“In due course,” Susan answered in a soft tone. “Now you know why I laughed when you said a few minutes ago that you were pulling off your bra and getting yourself a glass of Pinot. That is exactly why we named the product, Comfort In A Glass®.”
Karen:
“You’re going to sell a million of these sets,” Karen firmly stated. “Every person who drinks wine in America will want these glasses, if not for themselves then to give as a gift.”
Susan:
“That’s the idea,” Susan replied as she took a rather large sip of wine. “Look, Karen, rather than me sit and get drunk telling you all about our products, may I suggest you and Charlie come over tomorrow night and I’ll go through all our Stuff For Everyone® products.” Laughing, Susan then said, “You bring the wine and I’ll provide the wine glasses.”
Karen:
“OK, but only if they are Comfort In A Glass® wine glasses,” Karen jokingly replied.
Susan:
“You got it, Karen. See you tomorrow around 8.”
To be continued tomorrow
Stuff For Everyone® Blog
Episode 1 of 9
Written by Bob Jenkins, Co-Founder and Chief Executive Officer, Stuff For Everyone®, a wholly owned subsidiary of Harper Jenkins Scobie Enterprises.